Simon Staffans is an award-winning creator and producer who currently holds the position of CEO of ReThink – New Media Solutions, a production and innovation company from Finland. Over a distinguished career spanning public service broadcasting and commercial media as well as academia he has created everything from TV shows and documentaries to corporate storytelling campaigns, from radio shows and social media strategies to online virtual experiences. He is the digital mentor for the Documentary Campus Masterschool and an expert with Creative Europe. He’s always intrigued by new possibilities and new tools with which to tell stories and engage and interact with audiences.